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aided recall
- advertisement memorability test: a way of finding out just how well a respondent who has been aided by prompts actually remembers a particular advertisement
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Total Recall (James/Fotos Int./Farabolafoto)Total Recall (James/Fotos Int./Farabolafoto)
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  • aided recall definition

    Definition. Marketing research technique for testing the 'memorability' of an advertisement or commercial. The test subjects are shown the advertisement (or hear the recorded ...

  • aided recall: Definition from Answers.com

    aided recall Research technique used to test audience memory retention of advertisements. The respondents are prompted by being shown a particular

  • aided recall definition - Dictionary - MSN Encarta

    aid·ed re·call: noun : Definition: advertisement memorability test: a way of finding out just how well a respondent who has been aided by prompts actually remembers a particular ...

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