In my opinion, the back-to-school season really should be celebrated as the new year. Why, you ask? Well, let's start by comparing it to that January imposter.
New Year's Eve should feel like the threshold of a new beginning. But does it? Not to me. To me, that January imposter always feels like a time of mourning. What it marks is the end of something--the holiday season, and its fun, for example--not some new beginning.
In nature's scheme, January 1 isn't really the end of anything. It's the middle--of winter. In society's scheme? Same thing. For students, it's the middle of the school year. For working adults, it's pick-up-where-you-left-off time.